Using Cutting Edge Tools In Web Design

While it is certainly possible to have a "flash only" site rank well in Google, it is also possible to put a man on the moon, the link in common they both share is they are difficult tasks to achieve.

Avoid using Flash to excess. The dreaded "skip Intro page" is a great example of a poorly designed site. Several times I have nearly been launched vertically when an unexpected music beat starts playing when visiting flash sites. Couple these annoyances with the fact many people do not have the correct flash player installed on their browser and you are starting to limit your potential Audience. While this is more to do with web design than SEO, its probably one of those areas that cross over.

Be wary of designers who focus too much attention on the visual look and feel of the site rather than funtionality.

They will be eager to create you a cutting edge work of art. If you want a work of art, visit an art gallery. If you want a web site that will increase your profits, stick to a formulae. People now expect certain things to be in certain places on web sites, your job is not to disappoint them. The best way to come up with a design is to have a good look at what not to do. There is a wealth of information on some of the most poorly designed websites on the net.